20th March 2023
Engagement with collectors is one of the critical aspects for galleries. In every exhibition light is a versatile tool to attract clients and convert them into art buyers. Gallery lighting from ERCO gives you the freedom to build up a relationship with potential buyers and to concentrate on your core business: developing your gallery programme, exhibiting art, and selling it.
It is well known that the eye follows brightness. But light not only directs attention, it also creates a relaxing environment for a purchasing decision. Therefore it is essential to talk about light and not luminaires when developing a gallery lighting concept. For appealing storytelling, perfect light quality and flexibility are key. Flexibility does not only mean that spotlights can be repositioned and light distribution or light colour can be changed. To support the commercial aspect of your gallery business, it also means that these changes can be implemented at any time and quickly. -ERCO